LinkedIn Ads reporting
LinkedIn Ads, reported like the B2B channel it is
Campaign groups, lead-gen forms, cost per lead and firmographic breakdowns — job function, seniority, industry and company size — scoped to one client. Sign in to open the report workspace, or preview what's inside.
LinkedIn Ads reporting
LinkedIn is where B2B budgets go to find decision-makers — and where reporting usually stops at impressions. This dashboard organizes Campaign Manager the way an account team reviews it: campaign groups down to individual ads, lead-gen forms next to their cost per lead, and the firmographic story — who actually saw the ads, by job function, seniority and company size — in one place.
Filter the whole account by objective and every metric re-bases instantly, so an awareness push is never judged by lead-gen math and a lead-gen campaign is never graded on impressions. The report follows Campaign Manager's own hierarchy — campaign group to campaign to ad — which means the underperforming layer is findable in two clicks, not a fresh export.
A spend-by-objective breakdown shows where the budget concentrates, and switching to a single objective re-cuts the mix by ad format — so the ad-spend conversation moves naturally from strategy to creative.
LinkedIn's native lead-gen forms are usually the cheapest path to a B2B lead — when the form itself performs. Each form is reported with opens, submitted leads, completion rate and cost per lead, so a leaky form stands out from a weak audience and the fix is obvious.
Cost per lead is a first-class metric across the whole report, not a spreadsheet formula: trend it over any date range, compare periods, and show a client exactly what a marketing-qualified lead from LinkedIn costs against their pipeline value.
The reason LinkedIn commands premium CPMs is targeting precision, so the report proves it: delivery broken down by the member's job function, seniority, industry, company size and location. If the budget is reaching Directors and VPs in the right industries, this is where it shows — and if it's leaking to the wrong seniority band, that surfaces just as fast.
Each attribute uses the same delivery-share view, so an ICP conversation with the client can move across dimensions without changing mental models.
Matched audiences — website retargeting, uploaded contact and company lists, lookalikes and predictive audiences — are reported side by side, so the remarketing pool's efficiency is directly comparable to cold ICP prospecting.
For account-based programs, the engaged-companies view lists which organizations are actually seeing and interacting with the campaigns, with impressions, clicks, engagements and leads per company — the slide every ABM review deck needs, generated instead of assembled.
LinkedIn's formats behave differently enough that averaging them hides the story. The format view separates single-image sponsored content from video, carousels, document ads, message ads, text ads and thought-leader posts — each with its own CTR, engagement rate, spend and leads.
That makes creative strategy reviewable: if document ads are earning half your leads on a tenth of the spend, the next content decision writes itself.
A LinkedIn review for a B2B client usually has to answer three things in order: what the budget bought (campaign groups and campaigns), who it reached (job function, seniority, company size) and what it cost per qualified lead. This report keeps those three answers in the same tabs every month, under your agency's own branding and scoped to that one client, so the review reads as a continuation of last month rather than a fresh deck. Connecting Campaign Manager is a separate setup step; the report is the structure the numbers land in.
Because the report shares its date ranges, comparisons and export affordances with the rest of the reporting workspace, LinkedIn results sit naturally beside Google, Meta and analytics reporting in the same client conversation.
The lead gen forms tab reports every form's opens, completions, completion rate and cost per lead, and cost per lead is also a headline tile beside spend, leads, impressions, clicks, click-through rate, average CPC and engagement rate. A form with a healthy click-through but a weak completion rate is a form problem rather than an audience one, and both numbers sit in the same view.
Delivery is broken down by job function, seniority, industry, company size and location — LinkedIn's own profile dimensions rather than inferred demographics. For a B2B account that is usually the most important page in the report, because it answers whether the spend reached the buying committee or a general professional audience that will never sign anything.
A campaign group is the layer LinkedIn puts between the account and its campaigns, normally holding one objective and one budget. The report keeps that hierarchy intact — campaign groups, then campaigns, then individual ads, each with spend, impressions, clicks and leads — so a group total can always be traced to the campaigns and creative underneath it.
Yes. A companies view reports the organisations that saw and engaged with the campaigns, which is the account-based half of LinkedIn reporting. Read beside the matched-audiences view, it shows whether a target account list is being reached at all, and which companies are leaning in far enough to be worth a sales follow-up this quarter.
Single image, video, carousel, document, message, text and thought-leader ads are reported beside each other with their own spend, click-through and cost figures. Formats behave very differently here — a document ad and a message ad are not competing for the same attention — so putting them in one table is how a format decision gets made on evidence.
