Google Ads reporting
Google Ads performance, clear at a glance
Search, Performance Max, Shopping, Video and Demand Gen — down to keywords, search terms, conversions and ROAS, scoped to one client. Sign in to open the report workspace, or preview what’s inside.
Google Ads reporting
Turn raw Google Ads data into a report a client actually understands. Every campaign type, keyword, audience and conversion has a clear place in the dashboard, so teams can move from an account summary into detailed breakdowns and prepare a client-friendly review without rebuilding the layout each month.
Filter the whole account by campaign type and watch every metric re-base instantly — Search, Performance Max, Shopping, Video and Demand Gen each reported the way that channel actually behaves. Performance Max is no longer a black box: spend, conversions and value sit beside your Search and Shopping numbers so you can compare like for like.
A spend-by-type breakdown shows at a glance where the budget concentrates and which campaign types are pulling their weight this month, so reallocation decisions are obvious instead of guesswork.
Report on keyword performance and the actual search terms that triggered your ads, with cost, clicks, conversions and conversion rate for each. The terms quietly draining budget surface immediately, turning your negative-keyword list into a data-driven decision rather than a monthly hunch.
Because match type, impression share and CTR sit alongside conversions, you can tell the difference between a keyword that needs a bid change and one that needs to be cut — and show the client the reasoning behind every optimization.
Cost per acquisition, conversion value and return on ad spend are first-class metrics, not an afterthought. Track ROAS and CPA against target at the account, campaign and ad-group level so the conversation moves from “how many clicks” to “how much revenue,” which is the only number most clients care about.
Trend each conversion metric over any date range with period-over-period comparison, so a good month is provable and a soft one is explained before the client has to ask.
Start at the account and drill straight down — campaign to ad group to individual ad — without losing the metrics or the date range you were looking at. The reporting follows the same hierarchy you build campaigns in, so finding the underperforming ad group takes seconds, not a fresh export.
Assets and extensions are reported too: sitelinks, callouts and other assets get their own performance view, so you can prune the ones that never earn a click and double down on the creative that does.
Break performance down by audience and demographic to see which segments actually convert, then layer in device and ad-schedule reporting to find the hours and platforms worth more of the budget. Dayparting and device bid decisions stop being intuition and start being evidence.
Each breakdown shares the same metrics and filters as the rest of the report, so a demographic insight relates cleanly to the campaigns and keywords driving it.
Keep account summaries, campaign tables and breakdowns in one report structure scoped to a single client and presented with your agency branding. The workspace provides a consistent place to review the report, while data-source setup remains a separate step.
That repeatable organization helps account teams spend less time rebuilding presentation layouts and more time reviewing creative, audiences and efficiency with the client.
Filter the account by campaign type and Performance Max is reported beside Search, Shopping, Video and Demand Gen with its own spend, conversions and conversion value, instead of disappearing into an account total. The spend-by-type breakdown then shows how much of the budget that campaign type is taking, which is usually the first thing a client asks about it.
A keyword is what you bid on; a search term is what somebody actually typed to trigger the ad. The report gives each its own tab, with cost, clicks, conversions and conversion rate on both. Reading them together is how wasted spend surfaces — the loosely matched terms that spend, never convert and belong on the negative list.
Return on ad spend is conversion value divided by cost. It sits in the headline tiles beside cost, conversions, cost per conversion, impressions, clicks, average CPC and click-through rate, and the same metric is available at account, campaign and ad-group level — so a strong account number can be traced to the campaigns actually producing it.
Yes. The report follows the account hierarchy from campaign to ad group to individual ad, and keeps a separate tab for assets and extensions so sitelinks and callouts get their own performance rows. Drilling in keeps the date range and metric you were already looking at, so finding the weak ad group takes seconds rather than a fresh export.
Impression share is the proportion of the auctions you were eligible for where the ad actually appeared, and it sits under the impressions tile. It is the honest answer to “can this account absorb more budget?” — when the share is already high, growth has to come from new keywords or campaign types rather than from bidding harder on the ones you own.
The toolbar carries a date range — 7, 14, 30 or 90 days, or the current month — plus a comparison control set to the previous period or the previous year. With comparison on, every headline metric carries its change against that baseline, so the report answers “compared with what?” in the same view instead of in a second export.
