Library · Emails
Design client emails that land right
A visual, HTML and plain-text builder with 14 block types, Ask AI drafts in the client's brand, UTM parameters, inbox-safe HTML export and saved blocks. Try the demo below, or start your own workspace.
Already have a workspace? Sign in
- Plans from $99/month
- Built for multi-client agencies
- Your brand across the console
Library · Emails
Email marketing builder for agencies
Designing a client email usually means a separate ESP login per client and a builder that fights you on anything custom. The Email Builder in AI Marketing Dashboard supports visual design, hand-written HTML and plain-text authoring, and Ask AI can write a first draft in the client’s brand for you to edit. Brand styling, UTM parameters and the email-client-safe export give an agency what it needs to ship emails that look right in every inbox.
The email builder
One builder, however the email is written
A visual canvas for most sends, raw HTML when you need control, and plain text when that reads better. Blocks, HTML and plain text are saved separately, so switching modes never discards what you wrote.
3
ways to write an email: visual, HTML or plain text
14
block types, from the logo to the footer
2
live previews, at phone and desktop widths
1
HTML file to copy or download for handover
Per client, not per login
Stop rebuilding the same email for every client
Brand colors, tracking tags and favorite blocks are set up once and reused, so a new send starts further along.
Email, the scattered way
- A separate ESP login for each client
- A visual builder that fights any custom block
- Brand colors and fonts retyped into every send
- UTM tags added link by link
The same setup, repeated for every client.
One builder in the Library
- Email-wide style tokens, overridden per block when needed
- UTM parameters added to every link on export
- Saved blocks for headers, buttons and footers
- A preview of the exact HTML the export produces
- A first draft from Ask AI in the client's brand, with real links only
The builder designs, exports, sends tests and sends campaigns to the client's leads. Clicks are traced through UTM tags.
Design the email once, brand it per client
Choose a mode or start from an Ask AI draft, set the style tokens and export clean HTML. Saved blocks keep the best parts ready for the next send.
The Email builder comes with the Agency plan, from $299/month.
On this page
Three ways to author an email — your choice per send
Drag-and-drop, hand-written HTML, or plain text
Build visually with a block editor when you want speed, paste and edit your own HTML when you need pixel control, or write a plain-text email when that is what converts — and switch an email between the three modes after creation without losing your work. Each mode keeps its own source, so changing your mind is reversible, not destructive.
It means the tool fits the email, rather than forcing every send into one rigid template editor: a polished campaign and a personal-feeling plain-text note both live here.
14 block types with real rich-text editing
Headings, text, buttons, images, video, social and more
Compose visually from 14 block types — logo, heading, text, button, image, video, quote, navigation menu, two-column, divider, spacer, raw HTML, social links and footer — reordering by drag. Headings, text and quotes support inline rich text (bold, italic, underline, links and lists), so the copy reads the way it should without dropping to code.
Social blocks render real brand icons, image blocks take real uploads, and the whole thing previews at phone and desktop widths — so the email you design is the email that lands.
Let Ask AI draft the whole email, then edit it like any other
A complete first draft in the client's brand, with links that go somewhere real
Ask AI drafts a complete email inside the builder: a few subject and preview pairs to choose from, a headline, short sections of copy and one button. It reads the client's brand guide, website and published research alongside its Profile, so the wording and the styling follow the client rather than a generic template, and the result opens as a new email in the builder with every block editable.
The button points only at a destination that exists: the client's own website, or one of its published pages, booking pages or forms. Ask AI never makes up a link, the sending system adds the unsubscribe footer and the client's postal address, and nothing is sent until a person sends it. The draft is a starting point to proof, test and send, not an email that goes out by itself.
Per-block and email-wide brand styling
Mailchimp/Klaviyo-style design tokens
Set email-wide tokens — page and content background, content width, corner radius, body and heading fonts, and text, heading and link colors — then override per block where you need to: button colors and radius, image width, divider style, typography and spacing. A client's email looks like the client's brand, not a generic template.
Because the styling is structured, an email stays consistent as it grows and is fast to re-skin for the next send — the design system does the heavy lifting.
UTM tagging and inbox-safe HTML
Prepare attributable links and reliable markup
Set UTM parameters that are appended to every link on export, so traffic can be attributed in your configured analytics tools. The builder generates table-based HTML intended for broad email-client compatibility.
Test sends leave from the client's verified domain; there is no open tracking, and UTM tags trace clicks.
Save reusable email blocks
Reuse what works across drafts
Save any block, such as a branded header, a styled CTA, or a footer, to a saved-blocks library and reuse it in future drafts.
Campaign sends reach the client's CRM leads, minus unsubscribed contacts, each with an unsubscribe link.
Proof the email before it reaches a real inbox
A rendered preview, a real test send, and the file an ESP will take
The preview pane is not an impression of the email; it is the generated HTML rendered in a sandboxed frame — the same markup the export produces — so what gets signed off is what a mail client will actually parse. A plain-text alternative is derived from the same blocks, which is the version some subscribers and some filters read instead.
When the draft looks right, send yourself a test. The builder delivers to real addresses through a sending domain the workspace has verified for that client, and says so plainly when no verified domain or from address exists yet rather than reporting a send that never happened. For handover, the email copies or downloads as a single HTML file — the artifact an ESP, a developer or a client's own platform can take without a rebuild.
Emails filed by client, then by the campaign they belong to
One shelf per account, one folder per campaign
A nurture sequence is part of a campaign rather than a loose document, so every email is stored under its client and the theme it was written for — next to the landing page it links to and the copy it borrows from. Nobody has to remember which of five near-identical subject lines was the one that actually shipped.
Switch account and the list redraws to that client's emails, and the email-campaign planner reads the same shelves — so a brief and the emails it commissions never end up in two different filing systems.
Drafting an email with Ask AI, and what still needs a person
Ask AI assembles a full email styled in the client's brand. Checking the links, proofing the copy and pressing send stay with your team.
Say what the email is for
Open Ask AI in the builder, under the theme the send belongs to, and describe the news, the offer or the reminder in a line.
Choose a subject and preview
Ask AI offers several subject and preview pairs. Pick the pair that reads best beside the others, or edit one.
Read the draft
It arrives with a headline, a few short sections and a single button, styled in the client's brand. A note lists what it took from the client's brand guide, Profile, website and research.
Open the button's link
The button leads to the client's website, or to a page the client has published, a booking page or a form. Open it and confirm it is the destination you want.
Edit, test and send
The draft opens as a new email, so every block can be changed. Preview it, send a test and run the checklist below. The client's postal address and the unsubscribe footer are added by the sending system.
Note
A draft is not a send
Ask AI does not schedule, send or share anything. The email stays a draft in your library until a person sends it, and it never invents a link.
Laying out an email with the fourteen blocks
The palette groups the blocks by job, and a promotional email rarely needs more than half of them.
| Group | Blocks | What they are for |
|---|---|---|
| Content | Logo, Heading, Text, Image, Button, Video, Quote | The message itself: who it is from, the offer, the proof and the one action. |
| Layout | Menu, 2 columns, Divider, Spacer | Navigation links, side-by-side items such as two offers, and space between sections. |
| Advanced | HTML | A raw block for embedded markup the other blocks cannot produce. |
| Footer | Social, Footer | Social icons and the closing details: company, address and links. |
- Logo first, so the sender is clear at a glance.
- A heading that states the offer or the news in one line.
- One short text block that supports it.
- One button, labelled with the action, pointing at a destination you have opened and checked.
- An image or two columns when the email needs proof.
- Social icons and the footer last.
A new visual email starts with a logo, heading, text, button and footer, in a container that defaults to 600 pixels wide. Drag blocks to reorder them, or use the move buttons on a selected block.
Setting up one master email per client and duplicating it
Styles, sender details and link tags are stored on each email, so the quick way to stay on brand is a branded master that you duplicate for every send.
Build the master
Create a visual email under the client's theme. Set the email-wide styles: page and content background, width, fonts, and text, heading and link colors. Links fall back to the theme color while the link color is blank.
Fix the sender
Fill From name and From email once. The address has to sit on a sending domain verified for that client before anything can be sent.
Set the link tags
Keep Append UTM to links on, as it starts, and check the source and medium. Leave the campaign name for each send.
Duplicate for each send
Duplicate email creates a draft named as a copy, with its sent count at zero and no client sharing. The styles and link tags travel with it.
Change only what differs
Rewrite the subject and preview text, swap the content and update the campaign tag. Both text fields show a color-coded character count as you type.
Note
Styles belong to the email, not the client
Styles are stored on each email rather than on the client. When a client changes a color, edit the master and duplicate from it again.
A pre-send checklist for sender, subject, links and inbox tests
Most email mistakes are visible before the send, if someone looks at the same few things every time.
- Sender: From name and From email are set, and the address is on the client's verified sending domain.
- Subject and preview text: the subject says what the email is, and the preview text adds to it instead of repeating it. The copy library holds approved subject and preview lines.
- Links: open each button's destination and read the tagged link preview.
- Widths: switch between the phone and desktop previews, then read the HTML view.
- A test: send one to real addresses before anything goes to leads.
Sending a test, and sending to the client's leads
A test goes to real inboxes through the client's verified sending domain, with a Test prefix on the subject, and stays out of your stats. Send campaign goes to the client's CRM leads, minus unsubscribed addresses, Do Not Disturb contacts, invalid addresses and duplicates, after a two-press confirmation and within a per-send recipient cap. Every campaign email carries a one-click unsubscribe link, and delivery, bounce and complaint counts return to the email as receipts arrive. When the client has no verified sending domain, the builder says so instead of reporting a send.
Handing an email on: campaign, other platform or client sign-off
A finished email can feed a campaign plan, leave as a single HTML file or go to the client for approval.
- Email plan: choose the saved email as the template step of a campaign in the email campaign planner, which sets the audience, sender and subject.
- Another platform: Copy HTML or Download HTML hands over table-based markup with inline styles and a hidden preview-text line, built for broad mail-client compatibility.
- Client sign-off: the email follows the Library review path, internal approval first. After sharing, the client's portal admin may approve it, and other members can request edits.
Plan
Plans for email
The Email builder starts on the Agency plan at $299 a month. The Studio plan can still plan email campaigns, because the Email planner is on every plan, and the client's portal review needs Scale or Enterprise.
Frequently asked questions
What is the difference between visual, HTML and plain-text emails?
A visual email is assembled from blocks with email-wide styles, and the builder generates its HTML. An HTML email uses markup you paste or write yourself. A plain-text email is words only. The other two sources stay stored when you switch, so you can change modes without losing work.
Can Ask AI write a client email for me?
Yes. From the builder, Ask AI writes a full email styled with the client's brand, including subject and preview options, a headline, short sections and one button. It links only to the client's website or to its published pages, booking pages and forms, and never makes up a web address. The draft opens as a new email to edit and test, and only a person can send it.
Can I send a test email before a campaign goes out?
Yes. Send a test to a short list of real addresses. It goes out through a sending domain verified for that client, the subject carries a Test prefix, and test sends are left out of your stats. If the client has no verified domain, or the email has no From address, the builder asks you to fix that first.
How do I add UTM tags to every link in an email?
Open the UTM parameters panel on the email, keep Append UTM to links switched on, and fill utm_source, utm_medium and utm_campaign. The builder adds them to every web link in the generated HTML, leaves anchors, mailto links and merge-tag links alone, and shows a tagged link preview so you can check the finished address.
Can I export an email as HTML for another platform?
Yes. Copy HTML puts the markup on your clipboard and Download HTML saves a file named after the email. A visual email exports table-based markup with inline styles and a hidden preview-text line, the structure mail clients handle most reliably. Paste it into the other platform's HTML editor and check that platform's own footer settings.
Can I track opens and clicks from the email builder?
Clicks are traced through UTM tags on each web link, which analytics tools and the CRM's source fields read once the visitor arrives. The builder has no open-tracking switch, and open counts are unreliable anyway, because some mail apps preload images on the recipient's behalf.
Does the email builder need a paid plan?
The Email builder, like the Site builder, starts on the Agency plan at $299 a month. The Studio plan does not include it, although Studio can still plan email campaigns in the Email planner, which is available on every plan. Client review of emails needs the Scale plan or Enterprise.
Can a client approve an email before it is sent?
Emails follow the Library review path. A teammate submits, an approver approves or asks for changes, and then the email can be shared into the client's portal on the Scale plan or Enterprise. There the client's admin gives the final approval, and other members can reply with change requests. Sending remains your team's step.