Library · Creatives
A creative library you can actually find things in
Drag-and-drop uploads or on-brand ads designed with Ask AI, format and dimension tracking, tags and filters, organized by client and theme and ready for campaigns. Try the demo below, or start your own workspace.
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- Plans from $99/month
- Built for multi-client agencies
- Your brand across the console
Library · Creatives
Creative asset management for marketing agencies
Ad creative is an agency’s most reused asset and its most scattered one: versions across drives, dimensions nobody recorded, and the right banner impossible to find when a campaign needs it. The Creative Library in AI Marketing Dashboard gives every client a visual creative library. Upload artwork by drag-and-drop, or have Ask AI design on-brand ads in the client’s own logo, colors and fonts, then keep each creative’s format and dimensions with it, tag and filter it, and pull it straight into a campaign when it is time to launch.
Ask AI
Design the ad in the client's own brand
Ask AI proposes the concepts, then draws every ad with the client's own logo, colors and fonts. You edit the words, draw again and keep what works.
Choose the shape
Pick a theme, a placement and the formats. Square, portrait, story and landscape are all there.Read the concepts
Each one comes with the words for the image and the ad's headline, text and description.Edit and draw again
Change any line on the image and redraw the ad until it reads right.Keep the best
Save the ones you like under the theme. They stay unshared until your team approves them.
Client review
Your client pins the change on the creative itself
- Carousels show every frame, so no frame goes unreviewed
- A Client Admin can approve, and take it back within an hour
- A change request is recorded as one, never as an approval
One library
Every format a campaign ships in
Images, video and carousels live together, and a creative remembers its earlier artwork once a client has seen it.
Formats
Images, video and carousels
Filter the grid by format. A video takes MP4, WebM or MOV up to 50 MB. A carousel holds up to 10 frames that you can put in any order.Versions
Earlier artwork stays
Once a creative has entered review, replacing its artwork keeps the earlier versions, up to five.Specs
Size read from the file
Width and height come from the artwork itself, so checking a placement never means opening the file.Campaigns
Picked straight into the plans
The paid and social planners pull creative from the client's library, so the artwork in a plan is the artwork in the grid.Planners on the Agency plan and up
Show the client the artwork, not an attachment
Upload once, organize by theme and let the client comment on the creative where they see it.
Plans start at $99/month.
On this page
Upload real artwork by drag-and-drop
Drop a batch of images and they become a creative set
Drag a folder of images onto the library and each becomes a creative — named from the file, with its real dimensions read off the artwork and assigned to the theme you are working in. Uploading a campaign's worth of assets is a single gesture, not a row-by-row data-entry chore.
The artwork itself is stored and previewed, so the library shows the actual creative, not a placeholder — what your team sees is what the client will see in the ad.
Design on-brand ad creatives with Ask AI
Ads drawn in the client's logo, colors and fonts, saved as drafts for review
Pick a theme, a placement such as square, portrait, story or landscape, and the formats you want, such as a title with a subtitle, a checklist, a contrast split or numbered steps. Ask AI writes a few concepts, each with the words that go on the image and the ad's headline, primary text and description, then draws every ad with the client's own logo, colors and fonts. It starts from what the client's Profile holds, plus its website, published research and brand guide, so the ads sound like the client and say only what the client's record supports.
A concept is a starting point you can steer. Edit the words on the image and draw the ad again, keep the ones that work, and save them as unshared drafts under the theme. They join the same review and approval path as artwork you uploaded, so nothing reaches a client until your team has approved and shared it. A figure appears on an ad only when the client has stated it, and an offer only when the client has approved it.
Browse a visual grid, filter to exactly what you need
Find the right asset by theme and format in seconds
View the library as a visual grid or a detailed list, and filter by theme and format so the square Instagram set or the leaderboard banners surface instantly. The 'where is that asset' scramble before a launch becomes a two-click filter.
Because every creative carries its metadata, the filters are meaningful — you are narrowing by what the asset actually is, not guessing from a filename.
Formats and dimensions tracked on every asset
Know the size without opening the file
Each creative records its format and pixel dimensions, read from the artwork on upload, so a media buyer can confirm a placement fits without downloading and inspecting the file. The spec travels with the asset.
That accuracy is what makes a creative library trustworthy for production: the dimensions you see are the real ones, so the asset that goes into a placement is the one that fits it.
Assets grouped by the client and campaign they were made for
The grid mirrors the plan, not the folder somebody downloaded to
Every upload is tagged to its client and the campaign theme behind it, so artwork for a product launch stays with the wording and the keyword work for that launch instead of scattering across drives, chat threads and inboxes. The grid reflects how the work was commissioned.
Filter to an account or a theme and the grid narrows to that set, which is what stops a fifty-client roster from becoming one endless wall of thumbnails nobody can search.
Tags and an edit drawer to keep the library tidy
Rename, retag and replace without leaving the grid
Open any asset into a drawer to rename it, edit its tags, adjust its details or replace the artwork. Tags add a second axis of organization on top of theme and format, so you can group by concept, offer or audience as well.
A library only stays useful if it stays tidy, and lightweight in-place editing is what keeps creative from drifting back into the chaos it replaced.
Creative that flows straight into your campaigns
Selected in the plan builders, not re-uploaded
Because creative is scoped to a client and theme, the paid and social plan builders pull the matching assets directly — the banner you uploaded here is the banner the campaign uses, with no second upload and no risk of shipping last month's version.
It turns the creative library from a storage shelf into an active part of campaign production: the asset and the campaign that uses it are connected, not copied.
What a creative asset is, and what belongs in other libraries
A creative asset is a finished piece of visual or video work made for a campaign, plus the facts that let someone find, check and reuse it.
- Creative asset
- A finished image, video or multi-frame carousel that a campaign runs, stored with its size, format, theme, description and tags.
- Creative asset library
- The shelf those assets live on for one client, narrowed by theme and format so the next editor finds the right one without asking anyone. Some teams call this a creative assets platform. Here it is one tool inside the agency workspace, scoped per client.
- Marketing asset library
- The wider idea. In this workspace the Library group plays that role: creatives sit beside copy, keywords, landing pages, forms, emails, blogs and booking scripts, all filed under the same client and theme.
- Creative asset retrieval
- Getting the right asset back out when a campaign needs it, by theme, format, tag or a word from its name or description.
| Material | Where it lives | Why there |
|---|---|---|
| Ad images, banners and social graphics | Creatives | Finished artwork with a size, a theme and tags. |
| Video ads and carousels | Creatives | One creative holds a video file, or an ordered set of frames. |
| Headlines, descriptions and captions | The copy library | Words held to a character limit. |
| Built pages and forms | The Site and Forms builders | They publish on their own. |
| Logos, brand guidelines, source files and contracts | Files | Client drives with folders and sharing. |
Words belong in the copy library, built pages in the landing page builder and the form builder, and working files in client file management. Creatives holds the exports that are ready to run.
Designing ad creatives with Ask AI, from first concept to saved draft
Ask AI writes the concepts and draws each ad in the client's brand: its logo, its colors and its fonts. You choose the shape and the formats, edit the words and decide which ads are kept.
Pick the theme
Ask AI works under one of the client's themes, so every ad argues the angle, audience and message pillars already written there.
Choose a placement and formats
A placement sets the shape of the drawn ad: square, portrait, story or landscape. A format sets how the words sit on the picture, for instance a short title over a subtitle, a checklist or numbered steps.
Read the concepts
Each concept arrives with the text for the image plus the headline, primary text and description of the ad itself. A note names the parts of the client's Profile, website, research and brand guide that it drew on.
Edit the words and draw again
Change any line on the artwork and draw the ad again until it reads right.
Save the ones you like
Saving files the ad under the theme as an unshared draft. It follows the same review path as uploaded artwork, and the client sees it only after your team approves the ad and shares it.
Note
Figures and offers come from the client
A format that leads with a figure appears only when the client has stated that figure, and an offer card only when the client has an approved offer. Ask AI draws with an image model, so read every ad closely for a misspelled word or a mis-drawn logo before you submit it.
Creative asset retrieval: finding the right file in seconds
Five controls narrow a client's library, and a small naming habit makes all of them work better.
| Control | It narrows by | Best for |
|---|---|---|
| Client switcher | One client's library | Starting in the right account. |
| Theme menu | The campaign angle the asset was made for | Everything for one promotion. |
| Format chips | All, image, video or carousel | Only the video, or only the carousels. |
| Search box | Name, description, tags, size and theme | A word you remember. |
| Grid or list | Thumbnails, or rows with dimensions and tags | Grid to browse by look, list to compare sizes. |
A naming and tagging habit that scales
- Name a creative for what it shows and which variant it is. Uploads take the file's name, so rename when the file name will mean nothing to the next person.
- Use the description for where the asset should run, and where it should not.
- Give each asset a concept tag, an offer tag and an audience tag, so a search on any one of the three finds it.
- Leave the dimensions as read from the file. Change them only when you are about to replace the artwork.
Formats and sizes: images, video and carousels
Uploaded artwork brings its own width and height. The presets matter when you start a blank creative and choose a size yourself.
| Preset | Pixels |
|---|---|
| Square · 1:1 | 1080 × 1080 |
| Portrait · 4:5 | 1080 × 1350 |
| Story / Reel · 9:16 | 1080 × 1920 |
| Landscape · 1.91:1 | 1200 × 628 |
| Video · 16:9 | 1920 × 1080 |
| Leaderboard | 728 × 90 |
| Medium Rectangle | 300 × 250 |
| Wide Skyscraper | 160 × 600 |
- Images: PNG, JPG, GIF or WebP, with the size read from the file.
- Video: MOV, MP4 or WebM files up to 50 MB, with the size read from the video.
- Carousel: up to 10 frames that you can reorder or remove one at a time.
- Blank creative: start empty and add the artwork later, when the brief arrives before the design does.
A creative asset library compared with a shared drive
A drive stores files. A creative library stores files with the facts a campaign team asks about them.
| The question | A shared drive or folder tree | The creative library |
|---|---|---|
| Which assets belong to this campaign? | Whatever the folder names say | The theme filter, the same themes the copy and keywords use |
| What size is it? | Open the file | Width and height read from the file at upload |
| Is it an image, a video or a carousel? | The file extension | Format chips and a format on every card |
| Why does this exist? | A file name convention | A description and tags beside the artwork |
| Which version did the client approve? | A thread of numbered file names | Review status, plus up to five earlier versions of an image or carousel once review begins |
| Where did the client comment? | An email and a screenshot | A comment pinned to the artwork in the portal |
| How does the artwork reach a campaign? | Download, then upload again | Chosen From library inside the paid and social planners |
Versions, review and sign-off on the artwork itself
Review attaches to the creative, so feedback stays with the artwork it is about.
Describe it
Give the creative a name, a short description, tags and the right theme before anyone reviews it.
Submit it
Use the Approvals menu on the creative. An approver approves it or asks for changes, and comments can be pinned to the artwork.
Share it
Sharing with the client waits for an internal approval, and sharing itself is a separate switch.
Ask for the client's review
In the portal the client sees the artwork, every frame of a carousel included, and answers by approving or requesting changes.
Replace the artwork
Once a review exists, replacing an image or a carousel keeps the earlier versions, up to five, so you can compare or step back.
Note
Reopen the review when the artwork changes
Editing an approved creative does not reset its approval on its own. A reviewer reopens it, so the approved version and the version in the grid never silently differ.
Which creative performs best? Where results and AI fit
The library stores, organizes and reviews artwork. It does not import results from ad platforms, so it cannot rank creatives by performance, and no feature in it scores artwork. Results live in the channel reports, such as Google Ads reporting. Each report page states what its connection fills, so check its limits before you promise creative-level numbers to a client.
A workable habit is to read the result in the report and then record it where the next editor will see it: add a tag or a line in the creative's description, such as the campaign and the outcome. The note travels with the asset when the next campaign starts from it.
Creation can happen before the library or inside it. Designers export from their own tools and upload the finished image or video, while Ask AI in Creatives, and an AI Campaign started from the Library overview, can design ads in the client's brand as unshared drafts. Either way the work that follows is the same: organizing, reviewing and reusing it.
Plan
Plans for creatives
Creatives and the review path work on every plan, beginning with Studio at $99 a month. Choosing creatives inside the paid media planner and the social media planner needs the Agency plan, and the portal that shows shared artwork needs Scale or Enterprise.
Frequently asked questions
What is a creative asset?
A creative asset is a finished piece of visual or video work made for a campaign, such as an ad image, a banner, a video or a carousel, together with the details that make it reusable: its size, format, theme, description and tags. Without those details it is only a file.
What is a creative asset library, and how is it different from a shared drive?
A creative asset library holds artwork together with the facts a campaign team asks about it: the theme it was made for, its format, its size, tags and review status. A shared drive holds files and relies on folder names. The library lets you filter and search by those facts instead of by memory.
How do I organize creative assets by client and campaign?
Pick the client, then file each creative under the campaign theme it serves. Add a short description and tags for concept, offer and audience. After that, the theme menu, the format chips and the search box narrow the grid to the set a campaign needs, and the same themes organize copy, keywords and pages.
What file types and sizes can I upload to the creative library?
Images can be PNG, JPG, GIF or WebP. Each video file can be up to 50 MB, in MP4, WebM or MOV format. A carousel takes up to 10 frames, ordered as you like. Width and height are read from the file, so the size on every card is the real one rather than one somebody typed.
Can I keep earlier versions of a creative?
Yes, for images and carousels once the creative has entered review. Replacing the artwork then keeps the earlier versions, up to five, so you can compare them or step back. Before a review exists, a replacement overwrites the previous artwork, which keeps the library light while the design is still moving.
Can clients comment on creatives?
Yes, in the client portal. Once a creative is approved and shared, the client opens the artwork, marks the spot with a pin and types what should change, and a carousel shows every frame. The client's portal admin can approve it, and any other member can send change requests. This needs the Scale plan or Enterprise.
Can Ask AI design ad creatives in a client's brand?
Yes. In Creatives, Ask AI writes a few concepts for a theme and draws each ad in the placement you choose, in the client's brand, with its logo, colors and fonts. You can edit the words on any ad and draw it again, then save the ones you like as unshared drafts under the theme. They follow the same review path as uploaded artwork, and a client sees them only after your team approves and shares them.
Can AI identify my best-performing creatives?
Not inside the library. It does not import results from ad platforms, and no feature in it scores or ranks artwork. Read results in your channel reports, then note the winner in the creative's tags or description so the next campaign can start from it.
Is the creative library included on every plan?
Yes. Uploads, filters and the review path come with Studio at $99 a month and every plan above it. Choosing creatives inside the paid and social planners starts on the Agency plan, and showing artwork to a client in the portal takes Scale or Enterprise.