Library · Keywords
Build keyword lists your campaigns can use
Target and negative lists, match types, volume and competition estimates and AI idea generation — organized by client and theme, ready to feed your paid builds. Sign in to your library, or see how it works.
Library · Keywords
Good paid search and SEO start long before a campaign goes live — with the keyword research that decides where the budget points. The Keyword Research workspace in AI Marketing Dashboard is the place your team builds and curates keyword lists for every client: target terms and negatives, match types, volume and competition estimates, organized by the campaign theme they belong to and ready to drop straight into a paid build.
Build the keywords you want to win and, just as importantly, the negatives you want to exclude — in the same workspace, per client. A disciplined negative list is where a lot of wasted ad spend is quietly prevented, so it sits as a first-class part of the research, not an afterthought you bolt on once the budget is already leaking.
Each list is saved whole with its keywords and tags, so the research you do for a client compounds over time instead of being re-done from scratch every campaign.
Tag each keyword with its match type and see estimated search volume and competition next to it, so a media buyer can weigh reach against intent before a single dollar is committed. The structure mirrors how the term will actually run, which means less translation work when the list moves into a live campaign.
It turns a flat list of phrases into a decision-ready plan: the high-intent exacts to protect margin, the broader terms to test for discovery, and the negatives to fence the whole thing in.
Every list is attached to a client and a canonical campaign theme — the same positioning angles the rest of your marketing tools are organized around — so research for the 'spring promo' theme lives with the copy and creative for that same theme rather than in a disconnected spreadsheet.
That shared structure is what keeps a multi-client agency's research navigable: switch the client, switch the theme, and you are looking at exactly the keywords that belong to the work in front of you.
Generate on-theme keyword ideas from a client's pillars and audience to seed a new list or fill a gap in an existing one. It is a fast way to break a research block and surface angles you might have missed, with you still curating what actually makes the cut.
The point is a faster path to a good list, not an unattended dump of terms — the human judgement that separates a high-performing account from a wasteful one stays exactly where it belongs.
Because keyword lists are scoped to a client and theme, the paid-campaign builder can pull the right list directly when you assemble a Google campaign — the research you did here is the research the campaign runs on, with no copy-paste hand-off in between.
It closes the gap that usually swallows good keyword work: the list you carefully built is the list that actually ships, instead of a document someone forgets to open when the campaign is finally put together.
Lists are per client, so a roster of accounts never collapses into one tangled keyword pile. Each client's target and negative lists, by theme, stay in their own space — the structure that lets one team manage research for many clients without losing track of whose terms are whose.
It is the same per-client model the whole console uses, so the keyword research sits naturally alongside that client's copy, creative, plans and reporting.
